- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Capillary acquires US-based Brierley+Partners Read more >
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >
Industries Solutions CPG
Enables brands to capture secondary & tertiary data, drive valuable business insights, set sales targets, and drive personalized channel engagement across traditional, new, and emerging channels.
Leverage the power of AI & ML to automate product recommendations and influence ordering/purchase behaviour across the value chain while building lasting relationships. NUDGE channels to order across categories while influencing consumers to purchase relevant categories.
Enables brands to Identify and influence consumption patterns through targeted and personalized incentives – spanning schemes, cashback, incentives, SPIFFS, trade promotions, and curated rewards
Optimize overheads and sell directly to channels and consumers through commerce platforms, with integrated order management, delivery and payment solutions.
The CPG suite of solutions is an instantaneous response to address key pain points that CPG manufacturers/brands experience throughout their brand-building process. Post product launch and marketing, the most significant pain point faced by CPG brands is the lack of clarity around market penetration, reach and consumer reception of the product.Consumers & Channels interact directly with retailers and distributors and not with the CPG brands. Our suite of solutions aims to address key issues that are pressing and require immediate answers.
End-to-end data capture across channels. To build newer digital capabilities and adapt to changing consumer behaviour trends and patterns.
Enable direct ordering through new channel focussed ecommerce solutions.
Powering new digital & AI/ML driven strategies to engage retailers, distributors and consumers. Creating, identifying and engaging with influencers.
Enhance relationships and revenue through incentivization of channel & consumer consumptions patterns – for both products & information.
Leverage loyatly & incentives to drive adoption of digital channels and predictable revenue growth (sales target achievement)
Present audiences with multiple rewards redemption choices through curated catalogs, bank/ wallet transfers and more.
Today’s shoppers are spending more time browsing and buying online with the flexibility to shop anytime-anywhere. With Capillary, ASICS has been able to successfully build and expand omnichannel solutions across Southeast Asia to seamlessly connect and engage with our customers no matter where they are. This is just the first step in our journey, and we look forward to continuing this partnership to keep innovating on how we uplift our customers’ experience.
With more than one-third of consumers continuing to switch brands/retailers based on personal value and interests, the CPG industry has come a long way. This is quite a radical shift from the consumer trends
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It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives
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When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021,marketers sensed seismic shifts burgeoning in the CPG industry.
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