Listening to what consumers seek and need is at the heart of what we do, and that fueled us to take the leap of faith to move our Loyalty platform from card-based to app-based last year. The result has been amazing, we tripled member active rate and accelerated member acquisition tremendously from bringing in compelling offers that delight consumers, thanks to Capillary and all the stakeholders involved.

With the Capillary Loyalty System, we have a more flexible loyalty platform for the varying needs of our customers. More importantly, the system sets us up to create and adopt new loyalty programs that we have not yet done in the past, and enables us to forge partnerships with other business partners that will further enhance our loyalty offerings to our customers.