- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Capillary acquires US-based Brierley+Partners Read more >
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >
Products Capillary Insights
Predictive Analytics
Prescriptive Recommendations
Making Data Truly Actionable
Powered By Actionable AI
Capillary's customer insights platform is an advanced decision-making tool designed for today’s business environment to deliver insights. It is an AI & ML powered Business Intelligence tool that lets you structure your practices of collecting data, analyzing, and turning raw data into actionable insights.
Aggregate data seamlessly from across channels- online, in-store, and 3rd party sources. Get descriptive insights and get a 360-degree view of your consumers.
Capillary's AI & ML engine runs over the data and produces results considering past and present events. This is what makes forecasting and decision-making easier.
Prescriptive insights allow you to unlock insights and find solutions to the most pressing problems. Get recommendations on the go and deliver a great consumer experience.
WHY INSIGHTS+
A single customer insights platform that collects, analyses, and interprets data seamlessly works together without compatibility issues. A centralized data model and measured approach to representing your business in one complete view. No gaps, no compatibility issues and no shortage of tools.
Data and the ability to derive insights from that data is the foundation of business growth today. Descriptive insights increase competitive advantage by reducing the time and effort required to acquire, integrate, distribute, review, and respond to new data. Organizations that are processing data better stand to gain more. Today Business Intelligence is at the heart of every enterprise. Actionable insights derived from BI increase the impact of an organization, its transformation, growth and efficiency. The aim is to choose the right platform to gain many folds.
Capillary's predictive customer insights platform, Insights+, works on data to make predictions about future outcomes based on historical data and analytics techniques. Considered the next level to Business Intelligence. Predictive insights are unique and valuable understanding that comes out of advanced identification of essential data points used to grow your business while identifying areas of opportunity.
Prescriptive insights drive solutions and suggestions based on BI. With Propensity models like loyalty stage filters and purchase pattern filters, it is now possible to have a near-accurate state of what your data tells you. And in some cases, even real-time. They are effectively used to cull reliable forecast trends and behavioral tendencies across time - days, months or years into the future. Predictive insights are churned to create a base to deliver prescriptive recommendations.
HOW DOES IT WORK
A single predictive customer insights platform supports enterprise-level scale and delivers actionable insights in real-time. With Capillary Insights+, get set from the word go! A structured analytics process- from gathering data to providing actionable insights for connected engagement & experiences.
Enterprise-level problems can be many, but growing concern about managing scale. Our customer analytics platform can deliver scale, whether marketing campaigns, manufacturing and supply chain needs, or sales outreach programs. The capability to handle large amounts of internal and external data and seamlessly deliver in real-time on the cloud no matter the size of the data is an instant advantage.
Enterprise-level problems can be many, but growing concern about managing scale. Our customer analytics platform can deliver scale, whether marketing campaigns, manufacturing and supply chain needs, or sales outreach programs. The capability to handle large amounts of internal and external data and seamlessly deliver in real-time on the cloud no matter the size of the data is an instant advantage.
Predictive customer insights enable you to create models or scenarios to look for trends and patterns that will affect future outcomes. Modeling such as these was earlier only possible with a team of domain and data scientists internally with enterprise-level organizations. With Capillary's customer insights platform, powered by machine learning, these modeling scenarios create new possibilities on the platform.
Predictive customer insights enable you to create models or scenarios to look for trends and patterns that will affect future outcomes. Modeling such as these was earlier only possible with a team of domain and data scientists internally with enterprise-level organizations. With Capillary's customer insights platform, powered by machine learning, these modeling scenarios create new possibilities on the platform.
It turns data into compelling visualizations to make it more effective for business users, enabling data in a visual format that can instantly uncover ideas, opportunities, and gaps. With a customer analytics platform, rich interactive visualization teams can create, modify, view, analyze, and manage data on the cloud.
It turns data into compelling visualizations to make it more effective for business users, enabling data in a visual format that can instantly uncover ideas, opportunities, and gaps. With a customer analytics platform, rich interactive visualization teams can create, modify, view, analyze, and manage data on the cloud.
Insights+, our customer insights platform, is powered by machine learning and artificial intelligence gives you the leverage to best utilize every bit of data. Unlock the power of Augmented Analytics to self-learn and process data to automate processes and generate predictive and prescriptive insights without human intervention or bias.
Insights+, our customer insights platform, is powered by machine learning and artificial intelligence gives you the leverage to best utilize every bit of data. Unlock the power of Augmented Analytics to self-learn and process data to automate processes and generate predictive and prescriptive insights without human intervention or bias.
With a growing need for business people to access data and business intelligence all the time, a solution that presents itself with mobile capabilities is sort after. In an accelerated era, business people need access to intelligence around the clock, no matter where they are. So consider a BI solution with mobile capabilities.
With a growing need for business people to access data and business intelligence all the time, a solution that presents itself with mobile capabilities is sort after. In an accelerated era, business people need access to intelligence around the clock, no matter where they are. So consider a BI solution with mobile capabilities.
BENEFITS
Measuring ROI. Measuring Results.
Get focused, accurate recommendations on what works for your customers. Measure and manage campaigns and promotions, identify niche opportunities, and proactively nudge them. The solution is proven to achieve better efficiencies and higher ROI on promotions and campaigns. Achieve higher conversion ratios across promotions and campaigns
Create Consumer Journeys Accurately
Data can clarify and help analyze. Data can help tell the story, conveying complex issues. It can play a crucial role in identifying critical information from the noise, including outliers and anomalies. With a growing volume of data, this clarifies and aids in the overall process of consumer journey creation.
Unlock Opportunities To Keep You Ahead
Having a 360 view of your world and better data optimization unlocks new opportunities continuously. Manage your data strategy customized to the need and growth you want to achieve. Plan, create, and manage multi-level projects and operate on one powerful and complete system that lets you be in control.
Better Data Integration And Productivity
Creating an ideal environment for data collection, analysis, and optimization has never been this easy. With a pre-set solution, now you can decide to be better equipped with everything that lets you uncover more.
Customer analytics is the process of applying data analytics to customer behavior, experience, and interaction. It focuses on how customer analytics can be used to understand and predict the behavior of customers in order to improve the quality of their experience. It helps businesses:
Customer analytics is also a key component of customer intelligence.
A predictive analytics platform enables you to make better decisions with the help of predictive analytics tools. In order to achieve this, you need to install Insights+ on your device and then configure it to analyze the data in your retail system. Then you can set different features such as predictive models, predictive analytics, footfall counters etc. to track your customer behavior. You can also configure Insights+ to present your data in a way which suits your business needs.
Capillary's client-focused approach to data science ensures we provide actionable insights to our clients. We work with our clients to provide analysis that fits their specific business needs. Capillary Insights+ is flexible, and allows clients to change their needs, and the customer insights platform with it, as frequently as needed.
Capillary’s Insights+ detects patterns and trends in your data in real time, and delivers data-driven recommendations to help you make better decisions. It’s easy to use and deploy.
Consumer insights and analytics is the discipline of using statistical and analytical methods to identify and interpret patterns in data on shopping behavior. The goal is to find the information that can help companies gain a greater understanding of what their customers want, or are looking for, in order to make better decisions about how to target their marketing strategies.
Business Intelligence (BI) is a broad term that refers to a computer based system that facilitates the gathering and reporting of information that is usually stored in different places and in different formats. A BI tool can provide you with a more insightful analysis of your business performance and can also help you to make better business decisions. BI may be used to:
Business analytics is a focused, data-driven approach to decision-making, which is not confined to just insights from historical data. It includes reporting and dashboards, predictive modeling and scoring, and visualization of predictive models. Business intelligence, on the other hand, is largely about reporting and dashboards. It does not include predictive modeling or advanced analytics. Data is pulled from disparate sources, stored, and then presented to the user for analysis and a deeper understanding of their business.
The predictive analytics is used for a variety of applications such as customer analytics, retail analytics, footfall counters, predictive models, predictive analytics tools, predictive analytics, retail analytics solution, business intelligence platform, prescriptive insights, predictive analytics software, business insights, consumer analytics, consumer behavior, predictive insights and predictive model.
The predictive analytics and Prescriptive Analytics tools are used to predict potential outcomes, establish optimal paths, and recommend the optimal choices for achieving a desired outcome. The information provided by Prescriptive Analytics tools is used in planning and optimizing decisions.
Predictive analytics helps businesses to predict future events and trends using historical data. It can be used in business intelligence platforms to analyze the history of a business. The machine learning algorithms can be used to predict the future business trends. Predictive analytics is used in the retail industry to predict consumer behaviors. Footfall counters can be used to predict the footfall at a supermarket. Predictive analytics software can help businesses to forecast future trends and improve business strategies.
Improve customer footfall by using predictive analytics . The most advanced and cost-effective solution is a combination of footfall counters, predictive analytic machine learning models and data integrated with customer analytics. Footfall counters are the most basic and cost-effective tool to monitor customers in your store. They record each customer in your store at a given point of time, and provide a record of the customer and the time of his arrival and departure.
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